And how its affecting the engagement on your page
I have recently taken a break from Bookstagram to focus more on reading and just enjoying what I do instead of worrying about the engagement on my posts.
But bookstagram is a great resource for all book bloggers as well as being a great place to find like-minded readers and the latest book releases.
Recently, Instagram algorithm has changed and it has affected the engagement rate on a lot of accounts – no matter the number of followers on your account.
Its more important than ever to know the tips and tricks of the bookstagram world to make sure that your account gets the attention it deserves.
Here are the list of things I’ve learned since starting a bookstagram.
1. PUTTING HASHTAGS IN BIO
A very important thing that most people seem to miss.
If you have ever noticed, when you search a tag on Instagram, it also shows you some accounts.
This is because these accounts have 2-3 relevant hashtags in their bio which helps in categorizing them. As a result, they come up in your search.
Make sure to put 2 hashtags (bookstagram? bookstagrammer?) in your bio which will make it easier for people to get to your account.
2. THE RIGHT AMOUNT OF HASHTAGS
Instagram allows a total of 30 hashtags in each post.
So how many should you be adding to your post?
Some people say that its enough to put around 20-23 in one post. I have seen bigger accounts put even lesser.
Since hashtags are a way to categorize posts, you don’t necessarily have to put all 30. 20 seems to get the job done without making it look like you are trying too hard.
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3. THE RIGHT KIND OF HASHTAGS
This is a game-changer.
The most famous bookstagram hashtags have 25-45 million posts in them. Which means that if you only use the biggest hashtags, then your post will get lost within seconds.
Even if you are posting in the prime time, it will not reach as many people as it could.
Try it out for yourself. Go to #bookstagram. See the posts. Then refresh. Before you know it, there will 50 new posts and the ones you had seen just a second back are nowhere to be found.
So its important to find a balance between the hashtags with a lot of posts and hashtags with less posts.
4. FINDING A BALANCE BETWEEN THE MORE AND LESS POPULAR HASHTAGS
I will do a comprehensive list of bookstagram hashtags soon.
But the most important part of this is knowing which hashtags to put.
I usually put 2-3 “big” hashtags and the rest with lesser posts or those which are specific to what I’m talking about.
5. REPEATING THE HASHTAGS
Instagram does not look kindly to hashtags repeats.
Bookstagram has a nice long list of hashtags you can use.
Make sure that you are not repeating them every time. And not just repetition but the sequence of them in the post as well.
I made this mistake in the beginning and found that my posts had very little engagement from outside my followers.
I made sure that I did not repeat hashtags for atleast 4 posts and changed the sequence every time, and the engagement became around 80%
6. THE AUTHOR AND THE BOOK
One of my most popular posts was of an e-ARC which initially had very little engagement.
But on the date of the book’s publication, the post just took off.
Only because I added the author and the book name in the hashtags – something I forget to do very frequently.
This is especially relevant if you are reading a recently released book or one which is about to be released because people are actively searching for it.
7. MAKING A LIST OF RELEVANT HASHTAGS
Recently, Instagram has removed the hashtags suggestion from its search area which has made finding the relevant hashtags a little difficult.
But I’ll have a list of bookstagram hashtags soon.
So why is it important to keep a list?
Simply for the previous reasons. It helps you in tagging efficiently and making sure your post is getting out there to as many people as possible.
8. IN COMMENTS OR IN CAPTION?
There is a lot of speculation about whether tags should be put in the caption or in the comments.
Technically, it makes NO difference.
I’ve tried them both and since tags are just Instagram’s way of categorizing your post, it doesn’t matter where you put them.
Most people put them in the comments to keep their captions clean and true to the post.
So this is completely upto you.
9. HASHTAGS IN STORIES
The MOST IMPORTANT trick people forget.
PUT HASHTAGS IN YOUR STORIES.
Just try it once and you’ll know what I’m talking about.
Every hashtag has its little stories areas where it shows stories for a day. And if you do it correctly, your story too will be in that area.
And it really does increase engagement since it puts your stories out there for non-followers to see.
So here are the 9 bookstagram hashtags tricks you should start using if you haven’t already.
If you have any more tips and tricks, comment down below.