Books

5 reasons most book blogs fail and what you can do to avoid them

5 reasons book blogs fail

Book blogs can be difficult to expand. There is only so much you can read in a year and most people are honestly not interested in reading lengthy book reviews of books they have been seeing everywhere.

The conundrum is that they are not interested in reading the reviews of books which they have NOT been seeing everywhere either.

Writing about books is notoriously a non-profitable niche which it really shouldn’t be.

But even if you are doing book reviews for fun and writing about books as a hobby, there is no reason it shouldn’t be getting the traffic that it deserves.

Its said that if you keep doing something without reward for more than 3 months, then you are more likely to lose interest in it.

There is nothing wrong in wanting people to see the effort you are putting, even if its a side hustle.

Related Post – How to increase traffic to your book blog

But most often book blogs fail, despite doing everything ‘right’. And why do they?


1. HAVING NO GOALS

Most book bloggers don’t assign goals. When you read more than you can keep up with, sometimes it can get difficult to consistently write about it.

Maybe you didn’t like a book and now don’t want to write a negative review? Or you are feeling lazy and don’t want to do it right away?

We have all been through this and while there’s nothing wrong with it, inconsistency can really lead to decreased engagement.

Consequently, most book blogs fail within a few months or people keep running it even with less than 50 page views per month.


WHAT CAN YOU DO ABOUT IT?

Write down your goals. How do you want to approach your blog?

What all do you want to write about?

How many reviews do you want to write every month?

Do this early in your blog journey and keep revising and editing them until you have the correct formula.

But don’t approach your book blog without having an idea of what you want to do with it.


2. NOT APPROACHING IT AS A BUSINESS

If you want to make money from your blog, you WILL have to treat it as a business.

But its difficult to make a book blog into a business. And most people spend their lives thinking of it as such.

Besides money, there are other aspects of business which are completely ignored. Bloggers don’t network or approach publishers or talk to authors. After a point, there is nothing which really sets them apart.

And being different and providing something valuable is the only way to make a successful blog.


WHAT CAN YOU DO ABOUT IT?

Have you decided your goals?

Is it clear to you how you want to structure your blog and what all you want to provide to your readers?

Now its time to treat it like a business.

Just because blogs are on the Internet, does not mean they do not follow the same principles as any regular business.

You NEED to network. You NEED to talk to other bloggers. You NEED to figure out what important thing you are providing your readers.


3. NO CONSISTENCY

Most book bloggers post when its the most convenient to them. There is no consistency either in the posting schedule or the content.

Understandable.

You can only write about a book when its finished.

But it is one of the foremost reasons behind anything failing – no matter the nature of the blog.

If you are not consistent with your posting, then you are not committed to your blog.

WHAT CAN YOU DO ABOUT IT?

Despite what people think, it is not important to write a post every single day.

It difficult and draining and before you know it, you will be giving up.

But decide when you are going to post and stick to the schedule. People will know when to expect your next post and what it would be about.

Maybe on Mondays you will post mini reviews and Thursdays, a book list.

You do not have to be producing content everyday, just consistently.


4. GIVING UP TOO EARLY

It takes time to build anything and its especially difficult to with blogs like book blogs.

Most blogs give 3-4 months as the time it takes to start seeing traffic on a blog, so you can imagine that it will take longer with a book blog.

So people give up within 2-3 months after starting a free WordPress blog and seeing no traffic on it besides the bot WordPress accounts.


WHAT CAN YOU DO ABOUT IT?

If you feel like giving up, its time to ask yourself some questions.

What is the reason behind giving up? Is it because you are tired of writing a blog or because you are not seeing any growth?

If you are not seeing any growth and its putting you off, then it can be fixed.

If you have already made a list of goals, then you need to stick to it and not worry about what happens in the interim.


5. STALE CONTENT

Book reviews by themselves, are simply not enough to make your blog successful.

Most bloggers concentrate solely on reading as many books as possible and writing their reviews quickly. But if you have ever run a book blog, then you know its not enough.

People do not often search for book reviews and if they do, they read the ones on bigger websites like NYT or Goodreads.

So why should they read your blog?

Book reviewers refrain from writing about anything other than what is comfortable to them and hence, sometimes do not write negative reviews either.

Since there are ample of book reviewers out there already, there is nothing to stand another one out and before long, the blog fails.


WHAT CAN YOU DO ABOUT IT?

The best way to deal with this problem is deciding 3-4 overlapping topics which you can write about.

If you are good at remembering the blurbs of books, you can start making book lists. Or you can approach authors.

Try to figure out your areas of expertise in the literary realm and provide content related to it.


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