Simple tricks you can use when you are feeling overwhelmed by social media without hurting your business
Working with and around social media can be really overwhelming. Sometimes I find myself getting really worked up when constantly worried about whether I’m getting enough engagement, if its converting or if its worth it.
When I started writing this blog, I never thought I’d be relying on it to pay for my further education and since then it has become a source of constant worry for me.
So its quite understandable that once in a while it will get out of hands.
Here are some ways to make sure that you maintain your mental health when getting overwhelmed with social media without hurting your business.
1. CONSIDER TAKING A BREAK
This is the first thing you should thing about if you find yourself constantly worrying about the stats.
Its always beneficial to ask yourself, ‘If I take a break from this for a while, would it affect my business?’
If you feel like it won’t plummet your engagement, then definitely go for a social media cleanse.
This might seem like the easiest step but its literally the most important one as well.
2. LIMIT THE TIME SPENT ON SOCIAL MEDIA
Have you ever checked out the ‘Your Activity’ section on your Instagram profile? I wasn’t quite pleased with the time I spent on Instagram.
Many times I spend more time interacting with people on social media than creating content which is not good.
Most of the times we spend time on social media in the anticipation of some beneficial activity which does not happen.
If you feel like you are spending more time on it than required, then limit it. Instagram gives you that option. You will feel more relaxed and stress-free once that is done.
3. SET ASIDE A SPECIFIC TIME
Most of the work that goes into running a business through a social portal, still happens in real life.
Set aside a specific time (or multiple short periods of time) for posting stories and interacting with people.
Check out your insights and schedule your posts according to them. Give yourself a well deserved break by only checking your notifications at a time which you have specifically assigned for it.
4. SCHEDULE IN ADVANCE
There are a lot of apps you can use to schedule your posts and content.
I usually make a list of things I want to do in the week on a Sunday and post according to it.
You can take out some time right before taking a break to figure out content for a long time and then post it without hurting your business.
5. CONSIDER TAKING OUTSIDE HELP
You don’t even need to hire somebody to do this. Just ask your friends and family to help you out for a while.
It can get really hectic when you work alone and asking for help should not be something you shy from.
If you are an established business and don’t mind hiring an intern, go ahead and do it! This way you can focus more on your products and services while remaining active on social media.
6. USE SOCIAL MEDIA FOR NETWORKING
Instagram algorithm is a tricky thing to understand. Some people think that its more important to have followers.
But its simply not.
Its more important to have engagement. Proper engagement includes engaging with others, commenting and liking others’ posts and talking to your followers.
Instead of creating content, take some time to talk to your followers. Spend sometime building a network. This way you don’t have to worry about how your posts are performing and can work on your business at the same time.
7. TAKE A BREAK FROM POSTING EVERYDAY
Initially when I joined Instagram, every blog post said that I need to post twice or thrice a day for my account to grow.
That’s not true.
Its much better to post when you want to because it all depends upon your following. If you are producing average content thrice a day or one great post every three days, people will still flock to your account.
Post whenever you want to instead of pressurizing yourself into posting according to gurus.
8. DON’T COMPARE WITH OTHERS
This is easier said than done. If you want to monetize your blogs (whichever portal they might be on) you establish some milestones. And then you compare yourself with others.
Everyone works on a different pace. The goal is to reach there without burning out.
It takes some time to get into the mindset of not comparing but its completely worth it.
9. STOP LOOKING AT YOUR STATS FOR A WHILE
Ah! Stats. Traffic.
The bane of those who work online.
Stats can be really worrying. You want to know if its working out or not. Maybe you have started feeling bad about the amount of engagement you are getting. You feel like you are not doing enough. Stop!
Take a break from viewing your insights. While it can be really helpful, most of the times, it is really upsetting. We fall into a cycle of constantly looking at it and comparing them to previous performances and those of others.
Decide when you want to view your stats. Maybe weekly. Biweekly. And don’t do more than that.
10. ASK YOURSELF SOME DIFFICULT QUESTIONS
Recently I made some really decisions regarding my Instagram. It was giving me more stress than happiness and I finally decided to take a break from it.
And while I’m taking a break, I have realized that I have more fun with my blog than I do with my Instagram anymore. And maybe its not worth it? I’m still deciding, but sometimes you have to ask the difficult questions.
Can I do the same thing through something more relaxing?
Do I really need to rely completely rely on social media?
Once you have seriously asked yourself these questions, you will know which way you want to go
Social media can be a great tool in starting up your business but can be really difficult to navigate through the stress of it. So here are some steps you can take from burning out.